Which eCommerce Platform is The Best for SEO in 2024?

Did you know? 

Predictions say that 220 million will be shopping online by 2025. 

The eCommerce industry has seen continuous growth in the past decade, and SEO (Search Engine Optimization) plays a vital role in its expansion. 

Selecting an ideal eCommerce platform for your business necessitates thoughtful consideration of factors such as your business type, size, and industry. 

Diverse businesses require eCommerce platforms that cater to their specific needs and preferences. 

These considerations encompass many factors, including the platform's feature set, pricing structure, integration capabilities, and scalability. 

Considering these factors, you can make an informed decision and select the best eCommerce platform for SEO that aligns with your business goals. 

In this blog post, we will discuss which eCommerce platform is best for SEO and the considerations while choosing one. 

Let's start by comparing the best eCommerce SEO platforms that are best suited for your business in 2024. 

Which eCommerce Platform is the Best for SEO in 2024?

1. Experro

Experro tops the list of best eCommerce platforms for SEO because its headless CMS supports SEO as per the business needs. Its user-friendly approach makes it accessible even to those without coding expertise. 

From customizable design options to advanced eCommerce analytics for tracking performance, Experro offers everything you need to succeed.

It emerges as an outstanding choice among the available options. It distinguishes itself by providing a range of SEO-friendly features. 

Whether you're a budding entrepreneur or an established brand, Experro provides the tools and support you need to thrive in online businesses. 

It also enhances shopping experiences for B2B, B2C, and D2C models. It specializes in hyper-customization, delivering organized content for the target audience. 

Experro can not only be easily integrated with BigCommerce but also integrated with Shopify both demonstrate its dedication to offering flexible and effective development solutions. 

Now, let's delve into the pros and cons of Experro as the best eCommerce platform for SEO: 

Notable Features of Experro

• Scalability to handle peak traffic. 
• AI-powered search for precise results. 
• User behavior analytics for data-driven insights. 
• Global localization for diverse markets. 
• Staging environments for easy customization 
• Real-time content preview for easy management.

Pricing

• Available upon request. 

2. BigCommerce

BigCommerce is one of the popular eCommerce platforms known for its versatility and user-friendliness. It caters to businesses of all sizes as it offers a wide range of features designed to make online selling accessible to everyone. 

It allows entrepreneurs and established companies to create and manage online stores efficiently. 

Its user-friendly interface simplifies setting up an eCommerce site. This makes it an appealing choice for those with limited technical expertise. 

While it provides an excellent online store for many, it may not be the perfect solution for all businesses. 

Notable Features of BigCommerce

• Responsive themes

Pricing

• BigCommerce plans start from $29 per month and their pro plan ends up at $299 per month.

3. Magento

Magento is an open-source eCommerce platform, that has undergone significant transformations, resulting in Magento 2. This is one of the leading eCommerce platforms. 

It has brought substantial improvements in performance, scalability, and user-friendliness. Magento stands as a reputable choice in the eCommerce landscape, known for its rich feature set and scalability. 

While it offers a robust set of tools for online stores, it's essential to consider the following two factors before diving in. 

• Some businesses might find Magento's learning curve and resource requirements challenging, which can make it less appealing for those with limited technical resources. 
• Getting started with Magento may require additional time and effort for those new to eCommerce or without prior technical experience.

Notable Features of Magento

• Advanced inventory 
• Page Builder

Pricing

• Available upon request.

4. Shopify

Shopify store is a popular eCommerce platform known for its user-friendly approach and adaptability. 

It's designed to cater to businesses of all sizes, simplifying the process of creating and managing online businesses. 

It is a good choice for people looking for an intuitive interface and a broad selection of customizable templates and themes. It empowers entrepreneurs and startups to establish their online presence easily. 

This ease of use is particularly advantageous for those looking to get started quickly. 

However, it's important to note that while Shopify offers many benefits, it may not cater to businesses with unique or complex eCommerce requirements like Experro does. 

Notable Features of Shopify

• Scalability 
• Shopify payments

Pricing

• Shopify plans start from $17.94 per month and their pro plan ends up at $273.51 per month (approximately). 

5. WooCommerce

WooCommerce is a powerful WordPress plugin that offers a flexible and accessible approach to eCommerce websites. 

It's a good choice for eCommerce businesses seeking to integrate online selling into their existing WordPress websites. 

WooCommerce's strength lies in its ease of integration with WordPress. This makes it a seamless choice for those already using its content management system. 

It offers various extensions and customization options to enhance an online store's functionality. 

While WooCommerce offers many advantages, it is not good from the scalability point of view. Additionally, it provides limited support to the clients so it may not be the best fit for businesses seeking a standalone online store. 

Those eCommerce businesses with more extensive feature requirements might find Experro better suited to their needs as compared to WooCommerce. 

Notable Features of WooCommerce

• Inventory management 
• WooCommerce payments

Pricing

• Available upon request. 

6. Squarespace

Squarespace is a user-friendly website that is renowned for its stylish and customizable templates. Squarespace excels in its simplicity and design-focused approach, allowing users to create visually appealing websites effortlessly. 

It is particularly preferred by artists, photographers, bloggers, and small businesses aiming to establish an online presence that seamlessly integrates aesthetics with functionality. 

Its eCommerce features are suitable for those in search of a straightforward online selling solution. 

Those seeking advanced SEO-friendly features such as extensive inventory management or robust third-party integrations might find Squarespace's capabilities somewhat limited compared to Experro. Experro provides a freer hand when it comes to such business-friendly features. 

Notable Features of Squarespace

• Mobile editing 
• Logo maker

Pricing

• Available upon request.

14 Key Factors for eCommerce SEO

In the eCommerce realm, SEO is not a cost; it's an investment with a high return. Leveraging your site's SEO can help you 'rank' your way to bankability. 

To ensure your online store performs at its peak and attracts organic traffic, consider the below-listed 14 key factors that combine to make an ideal eCommerce SEO strategy. 

They ensure that your eCommerce store is not only visible but also ranks well in search engine results: 

1. Scalability

The best eCommerce platform for SEO will offer scalability that allows your online store to grow alongside your business. 

It helps online shoppers effortlessly browse your eCommerce store, locate products, and complete transactions. Data indicates that a site's bounce rate increases by 32% if it takes three seconds to load, compared to just one second. 

Smooth navigation reduces bounce rates and encourages visitors to explore further, ultimately improving SEO by increasing dwell time and engagement. 

2. Flexibility

Opting for an SEO friendly eCommerce platform that provides flexibility in design and functionality, enabling you to tailor your website to your unique branding and customer experience needs. 

This adaptability ensures your platform can assist search engines in understanding your site's structure and content, which is critical for improving visibility. 

Moreover, platforms with built-in SEO features and built-in blogging features offer additional avenues to enhance your site's SEO capabilities. 

Thereby it boosts your overall SEO performance and drives more organic traffic to your online shops. 

3. Site Speed

Approximately 53% of global internet traffic is attributed to organic search results. 

Prioritize site speed optimization as it directly impacts user experience and search engine rankings. A fast-loading website ensures that organic visitors stay engaged and satisfied. 

By focusing on these key factors, you can select the best eCommerce platform for SEO that aligns with your online business objectives. 

This also ensures an SEO-optimized eCommerce store for search engines, driving organic traffic and boosting conversions. 

4. Customizable URLs

Choose a self-hosted eCommerce platform that lets you custom URLs for product pages, categories, and other content. 

This makes it easier to include relevant keywords. Avoid all the eCommerce platforms that generate long, unreadable URLs. 

By including relevant keywords in your URLs, you can improve search engine visibility and make it easier for search engines to understand the content of your pages. 

5. SEO-Friendly Page Titles and Meta Descriptions

The best SEO platform for eCommerce should enable you to easily customize page titles and meta descriptions for each product and category. 

Crafting SEO-friendly page titles and meta descriptions is essential for enticing clicks and driving traffic to your eCommerce sites. 

6. Indexing Control

The best eCommerce platform for SEO should be able to manage how search engine crawlers index content. Ensure important pages are indexed promptly. 

Having control over the indexing of your eCommerce site is vital for ensuring that search engines rank content effectively. 

7. Mobile Optimization

The best eCommerce platform for SEO always ensures to prioritize mobile performance for better rankings and user experience. Mobile responsive designs ensure compatibility across mobile devices. Mobile-friendly sites attract and retain more customers. 

By adopting responsive design principles and optimizing for mobile performance, you can deliver a seamless shopping experience across all devices. It improves user engagement and search engine rankings. 

8. Schema Markup

Enhance search engine understanding of site content. Implement structured data for rich snippets and features. Schema markup increases visibility and click-through rates. 

By marking up product details, reviews, and other structured data, you can increase the likelihood of appearing in rich snippets and other search features. 

9. XML Sitemaps

Generating XML sitemaps automatically ensures that search engines can discover and crawl all relevant pages on your eCommerce site. 

By regularly updating and submitting your sitemap to search engines, you can expedite the indexing process and improve the visibility of your content in search results. 

10. Canonical URLs

Canonical website URLs help prevent duplicate content issues by specifying the preferred version of a page to search engines. 

By implementing canonical tags correctly, you can maintain link equity and avoid diluting your SEO efforts across multiple URLs with similar content. 

11. Clean and Valid HTML/CSS

The best eCommerce platform for SEO always ensures maintaining clean and valid HTML/CSS code. It is important for proper rendering and indexing of your eCommerce site by search engines. 

By adhering to web standards and best practices, you can minimize technical errors and enhance the accessibility and usability of your website. 

12. 301 Redirects

Implementing 301 redirects effectively preserves SEO value when migrating or restructuring your eCommerce site. 

By redirecting old URLs to relevant new pages, you can maintain inbound links, preserve search engine rankings, and ensure a seamless user experience for visitors. 

13. SEO Plugins/Extensions

Leveraging SEO plugins/extensions enhances the functionality and capabilities of your eCommerce platform. 

By integrating with relevant tools for SEO analysis like Google Analytics and services, you can streamline optimization tasks, automate SEO best practices, and gain actionable insights to improve your site's performance. 

14. SEO Analytics

Access to comprehensive SEO analytics empowers you to monitor the effectiveness of your optimization efforts and make data-driven decisions to improve your eCommerce site's visibility and performance in search results. 

By tracking key metrics such as organic traffic, keyword rankings, and conversion rates, you can identify areas for improvement and refine your SEO strategy accordingly. 

Concluding Thoughts - Experro Is the Best eCommerce Platform for SEO

In the realm of eCommerce, having the best eCommerce platform for SEO that not only understands but also anticipates the needs of both businesses and their customers is crucial. 

This is where Experro shines out. 

It offers an unparalleled blend of essential features that cater to various SEO demands and online commerce. Its user-friendly interface, extensive customization options, and advanced analytics make it stand out as an exception. 

Choosing Experro means opting for the best eCommerce platform for SEO that values growth, performance, and customer satisfaction equally. 

It represents a strategic investment in your business's future. Furthermore, it also ensures that you're not just keeping up with the trends but setting them.

It is a perfect choice for businesses striving to enhance their online visibility and engage their target audience effectively.