ZeroHedge is a widely recognized financial blog and news aggregator, renowned for its bold and unfiltered reporting. With millions of monthly readers, it has established itself as a trusted source for in-depth news commentary and analysis. Expanding its digital footprint beyond financial news, ZeroHedge launched ZH Store, an eCommerce store offering a carefully curated selection of health supplements, apparel, and survival gear. Guided by a mission to provide only premium products and promote healthier choices that support longevity, ZHStore extends ZeroHedge’s commitment to delivering value beyond information.
The Challenges
ZeroHedge's goal was to launch a new eCommerce store to sell a wide range of products, including supplements, apparel, and survival essentials, while leveraging its existing high-traffic news site. While there were no prior operational or technological challenges, building this new website came with distinct requirements.
Given their 2-3 million monthly page views, ZeroHedge needed a platform that could handle substantial traffic without downtime or performance issues. Speed and reliability were key priorities to ensure a seamless shopping experience.
Another critical factor was design and user experience—ZeroHedge wanted a store that not only performed well but also provided a polished and intuitive interface, especially on mobile devices. Ensuring high searchability and a frictionless checkout process were essential to maximizing conversions. Additionally, implementing personalized product recommendations was crucial to enhancing engagement and driving higher sales.
Sales skyrocketed with Experro!
As a health supplement store, we needed a robust platform to manage high traffic on our site while delivering personalized, high-converting customer experiences. Experro DXP offers powerful AI personalization capabilities that have helped us manage our site traffic while driving higher engagement, conversions, and sales. With self-serve tools, Experro has also helped us maximize productivity and savings - delivering an enterprise-grade headless platform at a fraction of the cost of competitors.
The Solution
Headless CMS 
AI-powered Search
Headless Frontend
RecommendationsExperro delivered a high-performance, scalable eCommerce store tailored to ZeroHedge’s needs. Our approach included:
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Seamless Scalability: Experro’s robust system dynamically adapts to high traffic volumes, ensuring zero downtime even during peak surges.
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Blazing-Fast Site Speed: We fine-tuned backend and frontend processes, ensuring lightning-fast load times that meet Google’s Core Web Vitals for performance and SEO.
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Mobile-Optimized Experience: The store was built with mobile users in mind, providing a responsive, easy-to-navigate interface.
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Effortless Content & Product Management: With Experro’s intuitive CMS, the ZH Store team could manage content, products, and promotions with ease, without requiring technical expertise.
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AI-powered Personalization & Recommendations: Implemented advanced recommendation algorithms to personalize product discovery, increasing engagement and conversions.
