Redefining the shopping journey for a B2B industrial tools company
How we enhanced the revenue generation and customer engagement for a B2B eCommerce store.
Pro Torque Tools
Pro Torque Tools, a leading provider of specialty tools, serves a wide array of industries by providing an extensive selection of products such as torque wrenches, bandsaw blades, ergonomic hand tools, and hydraulics. Recognized as pioneers in the online industrial tool community , Pro Torque Tools was among the first websites established to meet the specialized requirements of professionals in various sectors, including automotive, construction, electrical, plumbing, and engineering. Committed to delivering premium products and outstanding service, they continue to prioritize the satisfaction of their esteemed customers.
Pro Torque Tools, an authorized distributor of industrial tools, faced several challenges with their online store. Given the vast range of tool categories and SKUs, they wanted to add custom features to the site, which were beyond the capabilities of their current eCommerce platform's out-of-the-box offerings. Managing product descriptions, details, and images became increasingly difficult, compounded by their struggle to implement quick changes to the store. Plus, their site was slow, frustrating visitors and hurting their overall experience.
With an extensive catalogue at hand, their objective was to leverage enhanced B2B search capabilities and product discovery , ensuring visitors could easily find desired tools and receive relevant product recommendations. Moreover, they wanted to capitalize on the untapped potential of effectively utilizing merchandising strategies to promote select tools and drive sales.
To address all of these issues, they reached out to Experro for help. Together, we aimed to fix these problems and make Pro Torque Tools' online store smoother and more profitable.
How Experro reimagined the experience
To comprehensively tackle Pro Torque Tools' challenges, Experro proposed a multifaceted solution tailored to their specific needs.
- Custom Functionality and Features Experro conducted an in-depth analysis of Pro Torque Tools' requirements and identified areas where custom features could enhance their storefront's performance. By implementing bespoke solutions we ensured Pro Torque Tools could offer a unique and intuitive shopping experience to their customers.
- Streamlined Store Management Recognizing the importance of agility in today's digital landscape, Experro provided them with easier and faster ways to make changes to their store. Through the integration of user-friendly CMS and intuitive drag-and-drop interfaces, we empowered their team to efficiently update equipment information and optimize content without the need for extensive technical expertise.
- Optimization for Site Speed Experro implemented a series of optimizations to significantly enhance their storefront’s loading times. By prioritizing speed and responsiveness , we ensured that visitors could navigate Pro Torque Tools' storefront seamlessly, leading to higher engagement and conversion rates.
- Enhanced B2B Search Capabilities Understanding the unique requirements of B2B customers, Experro implemented advanced search functionalities tailored specifically to Pro Torque Tools' target audience. By integrating faceted search filters, keyword synonyms, and predictive search suggestions , we empowered businesses to find relevant products quickly and effortlessly.
- Strategic Merchandising Strategies Leveraging our expertise in eCommerce merchandising, Experro devised data-driven merchandising strategies aimed at driving higher revenue. Through the implementation of dynamic product recommendations and targeted upselling/cross-selling tactics, we optimized their storefront to showcase the right products to the right customers at the right time.
Protorque Tools unlocked substantial ROI after implementing Experro’s Gen AI-powered product discovery
The collaboration with Experro resulted in tangible improvements in revenue generation and customer engagement, validating the success of their partnership.
26.9%
boost in traffic
25.6%
increase in average order value (AOV)
Experro’s enhanced analytics capabilities allowed Pro Torque Tools to gain insights into customer behavior and product performance, enabling them to optimize their store.
Thousands of searches were conducted on the platform because of the improved usability and relevance of the search function, boosting traffic by 26.9%.
The rise in search volume resulted in a 26.45% increase in revenue and improved conversion rates from search queries.
The implementation of enhanced merchandising strategies enabled Pro Torque Tools to strategically showcase their industrial tools and implement targeted upselling/cross-selling tactics, resulting in 25.6% higher Average Order Value (AOV).
With easier and faster ways to make changes to the website, they achieved greater control over their online storefront, leading to increased productivity, reduced workload for their team, and ultimately, improved business outcomes.
