Experimentation & A/B Testing

Drive growth with smart experimentation
& A/B testing

Create, run, and analyze experiments across your content to understand what drives engagement and
conversions — then confidently roll out what works.

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What you get

Test, learn, and optimize with A/B testing that improves engagement & conversions

Smart Experimentation
Smart Experimentation

Test the Entire Customer Journey

Run experiments across the full customer journey. Explore different paths from homepage to conversion and understand what truly moves users forward through the journey.

Faster Execution
Faster Execution

Enhance User Experience with Flicker-free Testing

Increase testing velocity and ship improvements faster without disrupting workflows or site performance. Launch enterprise-compliant experiments in under 30 minutes by seamlessly.

Advanced Segmentation
Audience Segmentation

Build Custom Audiences for Precise A/B Testing

Precisely target who sees each experiment using flexible audience filters and AND/OR logic. Combine device, location, and behavior to create advanced segments and optimize experiences with confidence.

Analyze & Optimize
Analyze & Optimize

Measure What Matters Inside Experro

Define custom primary and secondary metrics aligned to your business goals, track the outcomes that matter most, and gain complete visibility into how each variation performs, so you can make confident, data-driven decisions.

BUILT FOR EVERY TEAM

A/B testing built for every team to understand and optimize experiences faster

Marketers

Marketers

Launch experiments faster and learn what converts without waiting on dev teams. A/B test personalized content, offers and layouts directly in the CMS, track performance in real time, and publish what drives engagement, conversions, and revenue.

Developers

Developers

Enable experimentation without constant code changes or release cycles. Let marketers create and test variations safely, while you maintain clean architecture, performance, and stability, reducing tickets, rollbacks, and engineering overhead.

Leaders

Leaders

Make confident decisions backed by real customer behavior, not assumptions.
 Run controlled experiments across content and features, track measurable impact on KPIs, and scale winning experiences faster, driving predictable growth with lower risk.

core features

Built-in experimentation features that go beyond basic A/B testing

Everything you need to test what matters. Experiment across pages, journeys, and experiences to make data-backed decisions faster.

Drag & Drop Content Builder

Drag & Drop Content Builder

Enable faster experimentation with no-code drag and drop tool and ready-to-use templates — no developer help needed.

Built for Speed and Scale

Built for Speed and Scale

Meet user expectations for speed with experiments delivered at the edge, ensuring fast, flicker-free experiences.

Omnichannel Experimentation

Omnichannel Experimentation

Test headless content versions across multiple channels using APIs for consistent, flexible delivery.

Experiment Priorities

Experiment Priorities

Define custom priorities for the experiments for automatic conflict resolution and assignment

Server Side Rendering

Server Side Rendering

Run experiments on server-rendered pages without compromising performance, SEO, or page speed.

Real-Time Variation Release

Real-Time Variation Release

Every missed conversion is a lost opportunity — release winning variations instantly, no developer needed.

Let’s turn experimentation into consistent, scalable growth for your business.

Run smarter A/B tests and unlock higher conversions with Experro.

Get Started for Free

FAQs

Can I run experiments without developer involvement?

Yes. Experro enables no-code experimentation and no-code A/B testing, allowing marketers to create, launch, and manage experiments directly from the CMS. Teams can test content variants, layouts, and experiences without engineering effort or release cycles.

How is Experro different from other A/B testing tools?

Experro is more than a standalone A/B testing tool. It’s a unified enterprise A/B testing platform that combines smart A/B testing, content experimentation, and journey-level testing in one scalable experimentation platform.

How easy is it to get started with experimentation on Experro?

Getting started is quick and intuitive. Experro’s A/B testing software allows teams to configure experiments, define audiences, and test content variants within minutes — without complex setup or custom code.

Does Experro support experimentation across the full customer journey?

Yes. Experro supports full-stack experimentation across pages, journeys, and touchpoints. You can run consistent experiments from landing pages to conversion, ensuring insights across the entire customer experience.

How does Experro measure experiment performance?

Experro provides built-in analytics to track primary and secondary KPIs in real time. This website experimentation approach gives clear visibility into performance, helping teams confidently scale winning variations and optimize outcomes.

Can I use Experro alongside my existing tech stack?

Absolutely. Experro supports API-first experimentation and integrates seamlessly with existing CMS, commerce platforms, analytics tools, and CDPs — making it easy to fit into modern experimentation platforms.

Is there a demo available for Experro experimentation and A/B testing?

Yes. You can book a personalized demo to see experimentation and A/B testing in action, including CDN-powered experimentation, flicker-free testing, and real-world use cases across content and journeys.