Simplify digital operations using next-gen headless CMS

The Cook & Boardman Group was rapidly expanding, acquiring numerous distinct brands, each with its own individual website. These websites operated on separate systems, were managed by different vendors, and functioned autonomously. This decentralized structure posed substantial challenges for the marketing team, making it exceedingly complex to maintain website synchronization, ensure timely updates, and effectively manage content across this array of brands. Furthermore, routine updates necessitated constant reliance on developers, adding to the complexity.

To tackle these challenges, C&B set out to find a strategic partner capable of helping them consolidate all their websites onto a unified platform. Their primary objective was to implement next-generation content management capabilities, enabling the centralized management of all websites from a single platform.

Moreover, C&B had future plans to incorporate eCommerce functionality into these websites, emphasizing the need for an experienced DXP platform that could address both their current and future eCommerce needs.

• Centralized Content Management Our headless CMS provided a unified platform that allowed C&B to efficiently manage and update content across all websites from a single interface, ensuring ease of maintenance.
• Blazing-fast Performance Experro's robust infrastructure and optimization capabilities ensured blazing-fast website performance. This not only enhanced the user experience but also addressed the challenges associated with slow legacy platforms, making their websites more responsive and engaging.
• Marketing and eCommerce Team Autonomy By offering them user-friendly content management tools, Experro empowered them to create new content, make updates, and manage digital experiences without the need for developer dependencies.
• Robust Security  All security aspects and maintenance, along with third-party contracts, are seamlessly managed within the Experro platform. This integrated security approach ensures that C&B no longer needs to worry about security concerns, allowing them to focus on core business operations.
• Headless eCommerce Integration With Experro’s out-of-the-box search and merch capabilities, C&B is on a path to incorporate modern headless and composable eCommerce experiences into several of their pivotal brand websites.