With over 1,000 SKUs live at any time and new collections dropping every week, the brand offers a steady stream of essentials and elevated layers. From perfectly fitting denim to plus-size styles that never compromise on looks, Jax&Brown is made for men who want fashion that fits their lifestyle — quick, easy, and always on point.
The Challenges
Content Updates Took Too Long: Every time the team wanted to update a banner, launch a new campaign, or change something on the homepage, they had to wait for developer support. This slowed down campaigns and made it harder to try new ideas quickly.
Mobile Experience Was Holding Shoppers Back: Most users browsed on their phones, but the experience didn’t keep up. Pages loaded slowly, filters were clunky, and the layout made it hard to find products. Many shoppers dropped off before even getting to the items they wanted.
Product Listings Were Hard to Control: Even when some products were trending or selling fast, they didn’t show up at the top. The team couldn’t easily move products around or highlight key collections without help from tech.
No Personal Touch: Whether someone was visiting for the first time or the fifth, everyone saw the same homepage and product listings. The site didn’t remember what people liked, viewed, or added to their cart—missing chances to show the right products.
More Conversions. Bigger Carts. Zero Bottlenecks.
Experro changed everything for us. Our conversions almost tripled, AOV crossed $75, and bounce rates dropped by over 60%. We can launch campaigns in minutes, update the site without any delays, and the shopping experience just feels right. Search understands what people mean, recommendations actually drive sales, and everything runs fast and smooth. It finally feels like our store is helping us grow, not holding us back.
The Solution
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Gen AI-powered Search
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Recommendations
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AI-Powered Merchandising
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Multi-Modal Search Engine
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1:1 Personalization
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Headless CMS
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Website Builder
Experro implemented its Discovery Suite and Headless CMS to simplify content workflows, personalize shopper journeys, and make the site truly performance-first. Here’s how it all came together:
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Next-Gen Headless eCommerce: With Experro’s CMS and Website Builder, Jax&Brown launched a fully headless storefront built for speed, flexibility, and control. The marketing team could now update content instantly, launch campaigns without developer help, and deliver consistent, high-speed experiences even during peak traffic.
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Gen AI-Powered Fashion Search: We replaced basic keyword search with an intelligent system that understands intent and style. Now, if someone types “weekend airport outfit” or “black cocktail blazer,” the engine knows what they’re looking for, even if the exact words aren’t used in product tags.
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Multi-Modal Relevancy: The system goes beyond keywords. It looks at how products appear, what shoppers have clicked on, and how they browse. So when someone searches for something like “chill airport outfit,” they get results that actually match the look and feel they had in mind. It makes the experience feel intuitive and on point.
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1:1 Personalization for Every Shopper: Product feeds adapt in real time to show each visitor items they’re most likely to love. Whether it’s from recent views, cart adds, or purchases, every session feels like it’s built just for them.
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AI-Powered Merchandising: Experro automatically pushes trending items and high-performing styles to the top. Collections stay fresh, bestsellers get visibility, and merchandisers can focus on strategy, not manual updates.
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Mobile Speed Optimization: Pages load fast, filters respond instantly, and product detail pages are built to keep up with scroll-happy users on the go.
