CUSTOMER DATA PLATFORM

Turn customer data into a gold mine for omnichannel growth

With Experro’s Customer Data Platform (CDP), unlock the full potential of your customer data to deliver personalized, omnichannel experiences that boost engagement and revenue.

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Customer Data Platform

EXPERRO CDP

Elevate your customer engagement strategy with insights that drive results

Gain accurate insights from zero — and first-party data, boost sales with automated multi-channel
customer journeys, and improve ROI through faster experimentation and lower costs.

Comprehensive data of each customer

Gain a single view of your customer

Gain a comprehensive and unified view of each customer by collecting data across touchpoints, connecting it seamlessly, and enriching profiles with deep insights.

This allows for personalized experiences and targeted marketing while honoring customer preferences and privacy, ensuring trust is maintained at every interaction.

Advanced segmentation & analytics

Boost sales with segmentation & analytics

Leverage advanced segmentation to group customers based on behaviors, preferences, and demographics, enabling you to deliver more personalized and relevant experiences.

Utilize powerful analytics to uncover actionable insights, drive smarter decisions, and significantly improve sales performance with data that offers a deeper understanding of customer patterns.

Build omnichannel journeys

Build omnichannel journeys with AI

Optimize your marketing efforts by orchestrating customer journeys across multiple channels — delivering the right message at the right time, through the most effective channel, to the right customer.

Powered by AI and real-time data, this automation ensures seamless, personalized experiences that boost engagement and conversions while reducing manual effort.

More CDP features

Omnichannel Customer Intelligence

Analyze data across channels for unified, actionable insights.

Gen AI 1-on-1 Personalization

Deliver real-time, AI-driven personalized experiences.

Multi-channel Customer Journeys

Automate seamless journeys across multiple channels.

Zero-party Data Tracking

Capture and enrich user-shared data for deeper personalization.

AI Entity Resolution

Unify customer data for accurate, consistent profiles.

Real-time Behavioral Insights

Track and analyze customer actions in real time for immediate, data-driven decisions.

FAQs

What is omnichannel customer intelligence?

Omnichannel customer intelligence involves gathering and analyzing data from multiple touchpoints to create a unified customer view. This comprehensive insight enables more effective personalization, improves decision-making, and ensures consistent, seamless customer experiences across all channels.

How does multi-channel customer journey automation work?

Multi-channel customer journey automation streamlines interactions across various channels by sending relevant messages at each stage of the user journey, ensuring timely, personalized communication to boost engagement, nurture relationships, and drive conversions.

What is Gen AI 1-on-1 personalization?

Gen AI 1-on-1 personalization utilizes generative AI to deliver real-time, customized experiences for each customer. It dynamically adapts to individual preferences and behaviors, providing highly personalized interactions that boost engagement and conversions.

How does AI entity resolution improve customer profiles?

AI entity resolution consolidates fragmented data from multiple sources, creating accurate and comprehensive customer profiles by eliminating duplicates and inconsistencies. This ensures a unified view of each customer, enhancing personalization and decision-making.

What is zero-party data tracking?

Zero-party data tracking collects information that customers willingly share, such as preferences, interests, and feedback. Experro leverages this data to deliver highly personalized experiences while ensuring customers maintain full control over their privacy.

How do real-time behavioral insights help improve marketing?

Real-time behavioral insights track customer actions as they happen, allowing Experro to empower businesses with data-driven adjustments to marketing strategies. This ensures campaigns are optimized, engagement is enhanced, and results are improved.

How can I use segmentation to boost sales performance?

Segmentation groups customers based on behavior, preferences, or demographics, allowing for targeted marketing that drives personalized experiences. This enables businesses to enhance their user engagement, optimize campaigns, and increase sales.

What channels are supported for multi-channel customer journeys?

Multi-channel customer journeys leverage various channels such as email, SMS, social media, websites, and mobile apps to deliver consistent and seamless interactions across all touchpoints.

How does AI help in orchestrating customer journeys?

AI leverages real-time data to identify the most effective channels and optimal moments for delivering personalized messages. This strategic approach ensures seamless, relevant interactions throughout the customer journey, enhancing engagement and driving higher conversion rates.

Is zero-party data compliant with privacy regulations?

Yes, zero-party data is compliant with privacy regulations as it is voluntarily provided by customers, ensuring transparency and respecting their privacy. This approach aligns with regulatory requirements by giving customers control over the data they share.

Capture missed revenue. Request your free search & discovery audit.

Most eCommerce teams don’t realize how much revenue they’re leaving behind. Experro’s Search & Discovery Audit helps you uncover high-impact opportunities across search, merchandising, and personalization — completely free of cost.

Here’s what you can expect:
  • Audit your search and discovery experience quality.
  • Identify zero-result queries, irrelevant results, long-tail issues, and search/PLP experience gaps.
  • Explore potential optimization opportunities and insights.
Request a Free Experience Audit