Why Headless CMS is the Answer to 200% More Sales?

Don't let a poor CMS choice hinder your organization's success!! Imagine you have the most efficient tech team, solid SEO & content strategy, and creative designers. So, what is the exact problem?

The problem erupts when it comes to perfection in content delivery. An unorganized system can cause havoc to your organization's ability of delivering content to your target audience.

Instead, invest your resources in choosing the best headless CMS that fits your organization's requirements and helps you set a top-notch reputation!

The right headless CMS option can power your business strategies with comprehensive features. It can help you unlock the limitations of decoupled CMS and traditional CMS by generating greater flexibility and agility.

Headless CMS architecture offers more benefits than traditional CMS regarding flexibility and personalization.

In addition, it enables making changes in the content in no time by separating the frontend (Presentation Layer) from backend (Content Library).

The headless frontend provides customers with the most personalized experience with its separate architecture, making it compatible with the modern digital landscape. Headless CMS benefits have the capability to maximize the productivity of your organization.

Headless CMS architecture enables developers the flexibility to edit and manage content in a personalized manner. Hence it creates memorable digital experiences for the customers.

If you are wondering how and why headless CMS is perfect for your organization, you are reading the perfect blog.

But before heading to how to choose the right solution, let us throw light on the importance of choosing the right headless CMS.

What Is the Importance of Choosing the Right Headless CMS?

Headless content management systems allow you to unleash your organization's potential to the fullest only if you have chosen the right one. Randomly choosing any headless CMS option might not work, as considering the type and needs of your organization is essential for managing content.

We have listed down the points below that highlight the benefit of choosing the right CMS.

1. Security Purpose

A CMS is a hub for centralized content as it stores a huge amount of data. And also stores a lot of customer's private information. Therefore, it is important to make sure that the system you are using is secure.

In today's digital landscape, data breaches, and cyber threats are common. According to Comparitech, a total of 60% of the data breaches takes weeks or longer to get discovered. Therefore, it's better to take preventive measures to reduce data threats.

2. Easy Integration

Your existing business can have pre-built tools that your team is using. A good CMS should have easy integration with third-party tools to manage easy workflow. Headless CMS integration also makes your system compatible with changing technology and helps to future-proof the organization.

3. User Experience

The choice of your CMS directly impacts the user experience. Brands nowadays deliver content on multiple platforms, such as mobile apps, websites, and social media platforms.

Therefore, content must be made easy-to-navigate on each platform to provide better user experiences. A #1 headless CMS platform like Experro can deliver content seamlessly on all digital channels for better digital experience and user engagement.

Now that we know the importance of choosing the right headless CMS, let's move forward to the process of how to choose headless CMS from the pool?

How to Choose a Headless Content Management System?

Headless CMS platforms offer numerous benefits to businesses including enhanced flexibility and scalability. Moreover, the right headless CMS also supports your organization's content-first marketing strategy.

If you are seeking to unlock these benefits, then there are several elements to take into notice while choosing a CMS. So, let's delve into the process of how to choose a CMS.

1. Evaluating Organization Needs

The first step in the process of how to choose a CMS is evaluating your organization's needs. Every business's purpose, needs, and goals are different. Therefore, choosing the system that aligns with your business goals is essential.

For example, an eCommerce business has a large product catalog and requires a compatible system to manage high traffic. Exploding Topics says after experiencing a personalized shopping experience, 60% of the consumers want to repeat purchases.

As a customer-centric industry, it is imperative to implement CMS personalization to enable tailored experience for customers.

Identifying Content Management Requirements

Identifying the content management requirements might differ from business to business. For example, educational business websites might have a lot of content and many subscribers.

An eCommerce business must manage large amounts of data such as product catalogs, product descriptions, customer reviews, and ratings, which requires CMS to handle different content ranges. In order to deliver and manage content efficiently, the right headless CMS platform is required.

Content Types and Structures

Headless CMS use cases are wide, but you must identify your organization's content needs. Considering the content structure and types is important while choosing a CMS. Carefully considering your content types, their desired structure, and nature is crucial.

For example, it is necessary to identify if you have a long form of content, such as blogs and articles, or if your content mostly includes high-resolution images and product descriptions. Depending upon the requirement, one must choose the relevant CMS option.

Publishing Workflows

Determining your publishing workflow is also an important factor to consider. It involves understanding your content management requirements and workflow management. Ask questions such as: 

1. How many steps does your content need to go through until final publication?
2. What is the level of collaboration required among content writers, editors, and designers? 
3. Will you be publishing content on multiple digital channels?

Asking these questions will provide you with valuable insights into workflow requirements. Remember, it should enable your development and marketing team to go through easy workflows.

Localization and Translation Needs

A total of 87% of B2C consumers denied purchasing from the English-only website. If your organization caters to a global audience, it may need to publish content in different languages for different locations. In that case, content localization and translation are required. Carefully choose a headless CMS platform that easily does the content translations for various localities.

2. Technical Consideration

It is important to take technical consideration into consideration while choosing a headless CMS platform. It ensures compatibility and integration capability with your organization's existing technology. Points mentioned below will explain which factors to take into account for ensuring technical consideration.

Preferred Programming Languages and Frameworks

While choosing the headless CMS, it is important to consider the programming language that your organization uses. This is because different types of CMS use different programming languages.

Therefore, choose the CMS which is compatible with your existing programming language. Doing this will ensure your development team can easily integrate with the CMS you will implement.

Integration With Existing Systems

Identify which headless CMS platform would be compatible with your existing system or tools. Easy integration benefits the whole marketing team including content editors and content developers.

For example, if your organization already uses SEO tools and CRM software, ensure the CMS you choose integrates with these tools.

Scalability and Performance Requirements

Some organizations need highly scalable content management systems to handle large traffic. For instance, an eCommerce business gets tons of traffic on festivals days and flash sales. Determine how much traffic your website receives and choose the best website builder wisely.

3. Budget Constraints

Bootstrap businesses or initial-stage businesses might have budget constraints. So, choose the CMS considering your defined budget, including these two criteria.

Subscription Models and Pricing

Now, here you need to make an intelligent decision when choosing CMS. First, research subscription models and pricing of CMS available in the market. We will mention the pricing model of different headless CMS platforms below for your reference. Then, choose according to your spending ability.

Total Cost of Ownership

Here, it would help if you considered your long-term planning considering your finances. First, identify the total cost of ownership, including annual spending, maintenance cost, and employee cost to handle the system.

Now that you are familiar with the process of how to choose a CMS, let's have a look at factors to consider while choosing a CMS.

4 Essential Factors to Consider While Choosing Headless CMS

Before you choose a CMS, below are the factors to consider for making an informed decision:

1.  Content Modeling Capabilities

Content modeling is the process of creating and maintaining structure for different content types within an organization.

For example, if you are a publishing house and publishing articles and blogs. You should be able to create a ‘type’ for articles where the content body is classified into the title, author name, author picture, bio, etc.

2. Rich Text Editing and Media Management

Rich text editing includes different styles of texts, and media management includes organizing, uploading, and editing image files. Your CMS should be able to manage and edit these aspects of content easily.

3. API-based Content Delivery

Make sure your headless CMS can deliver content through APIs. Headless CMS API enables easy delivery of content on multiple digital channels such as social media, websites, and mobile applications.

4. Customizable Roles and Permissions

A headless CMS allows you to create access control for user roles, which includes the ability to give access permission to each user. You can create custom roles based on your specific work needs. Enabling customizable roles and permissions would create an easy workflow for your team. Also, it will save a lot of time, and your team will be able to focus on more important tasks.

A highly customizable headless CMS empowers businesses to enable engaging and enriching eCommerce customer experience. For example, a separate role is created for editors, reviewers, and people who publish the content.

Comparing The Popular Headless CMS Options

Since we know the importance of why headless CMS is the best decision for you, now we are all set to move to the final phase, deciding the best headless CMS option.

Note that each CMS has strengths, weaknesses, and unique features, but it is important to compare popular headless CMS options to ensure they fit your organization's needs.

From the popular headless CMS examples given above, you can pick the right one for your organization.

Final Thoughts

Choosing the right headless CMS platform has a significant impact on the success and productivity of your organization. A headless CMS chosen carefully will be able to meet your organization's criteria.

The right system eventually increases productivity and helps with conversion. A carefully chosen CMS also has a long-lasting impact on the organization's future.

Although just learning the significance behind why headless CMS is correct and the process of how to choose a headless CMS are not enough. After implementing the system, continuous evaluation, feedback, and tracking performance are important to practice.

However, putting effort into choosing the right system that meets your organization's needs is always a great idea. Explore the amazing platform of Experro if you want a headless CMS for your eCommerce store that fits all your content needs.