Top Digital Experience Platform Trends in 2023
- By 2024, the digital experience platform industry is expected to reach $13.9 billion.
- The value of the digital experience platforms market is predicted to rise at a compound yearly growth rate of 12.3% from 2021 to 2028, starting with a worth of $9.2 billion.
- Digital experience platform trends are rapidly emerging and are likely to dominate enterprises by offering distinctive digital experiences.
- With multichannel touchpoints, digital experience platforms improve consumer engagement.
- The digital experience platforms trends give a great opportunity for industry development and deeper insights into customer and product experiences.
- Digital experience platforms drive market growth by lowering organizational turnover rates.
A digital experience platform (DXP) is a software solution that combines content management, customer relationship management, analytics, and personalization capabilities. It does so to deliver cohesive and personalized experiences across various digital channels.
A DXP enables businesses to manage and optimize customer interactions, content delivery, and data analysis, enhancing engagement, customer satisfaction, and brand loyalty.
To choose a digital experience platform (DXP):
1. Define your goals.
2. Assess features, scalability, and integration capabilities.
3. Consider user-friendliness, security, vendor reputation, and support.
4. Evaluate the total cost of ownership (TCO).
One example of a digital experience platform (DXP) is Experro. It is a one-stop solution that integrates content management, analytics, personalization, and marketing automation capabilities to deliver seamless, personalized digital experiences across multiple channels.
Other examples include Sitecore Experience Platform, Acquia Digital Experience Platform, and Salesforce Experience Cloud.
When you choose a DXP, focus on important things like managing content, personalizing experiences, analyzing data, and integrating with other systems. Make sure it can grow with your business, is easy to use, has good support, and the DXP vendor is a reliable one.
A digital experience platform (DXP) is essential for businesses as it enables the seamless management and delivery of personalized, engaging digital experiences to customers across multiple channels, driving customer satisfaction, loyalty, and business growth.