Omnichannel commerce

Omnichannel commerce
What’s Inside
  • Understand omnichannel commerce
  • What is omnichannel commerce?
  • Current and Future Trends in omnichannel commerce

Understand omnichannel commerce

Omnichannel commerce is the new buzzword in the eCommerce world. But what exactly is it?

Omnichannel commerce is not a new concept, but it has only recently gained traction as a result of advances in technology. In the past, it was difficult for businesses to provide a consistent experience across all channels due to siloed departments and disparate systems. However, with today’s Omnichannel Commerce platforms, businesses can finally provide their customers with a cohesive shopping experience from start to finish.

In this blog post, we’ll answer the question ‘what is omnichannel?’ once and for all. And explain the difference between omnichannel, multichannel, and single-channel commerce. Find out what omnichannel means for your business today — and in the future.


of the consumers prefer shopping through multiple channels, study on 46,000 consumers - Harvard Business Review


is the average customer retention rate for companies with extremely strong omnichannel engagement - V12data

What is omnichannel commerce?

Omnichannel commerce is often confused with other types of eCommerce, such as multichannel and cross-channel. However, there are some key differences between these terms:

Multichannel commerce refers to the practice of selling products through multiple channels, such as brick-and-mortar stores, online stores, catalogs, and more. The focus is on using multiple channels to reach as many customers as possible.

Cross-channel commerce refers to the practice of providing a consistent experience for customers across all channels. This can be done through things like consistent branding, pricing, and customer service.

Omnichannel commerce takes things one step further by providing a truly seamless experience for customers, regardless of the channel they are using. This means that customers can move seamlessly from one channel to another without encountering any friction. Omnichannel commerce is the future of eCommerce. By providing a seamless and personalized experience for customers, companies can stay ahead of the competition and win the loyalty of today’s discerning shoppers.

Benefits of omnichannel commerce

There are many benefits associated with implementing an omnichannel commerce strategy. Some of these benefits include:

Increased sales:By providing a consistent and seamless shopping experience across all channels, companies can increase sales by enticing customers to purchase both online and offline.

Improved customer loyalty and satisfaction:Customers who have a positive experience with a company are more likely to be loyal and satisfied customers.

Reduced costs:Omnichannel commerce can help companies reduce costs by eliminating the need to maintain separate inventory and back-end systems for each channel.

Improved customer data:By integrating back-end systems, companies can gain a – more complete view of their customers, which can lead to improved customer service and targeted marketing campaigns.

Current and Future Trends in omnichannel commerce

Here are some of the latest and upcoming trends in this space:

Social media integration:Social media platforms such as Facebook, Twitter, and Instagram are becoming increasingly important channels for eCommerce companies. Many companies are now integrating their social media accounts with their eCommerce stores to provide a more seamless experience for customers.

Mobile commerce: The growth of mobile devices has been a major driver of the omnichannel trend. More and more consumers are using their smartphones and tablets to research and purchase products online. As such, it is essential for companies to have a mobile-optimized website and checkout process.

Personalization:Thanks to advances in data analytics and artificial intelligence, companies are now able to personalize the shopping experience for each individual customer. This can be done by recommending products based on past purchases, viewing habits, and other data points.

Blockchain:Blockchain technology is being used by some companies to create a decentralized platform for omnichannel commerce. This allows for a more secure and transparent way of conducting transactions and could potentially revolutionize the eCommerce industry.

Augmented reality:Augmented reality (AR) is another emerging technology that is starting to be used in omnichannel commerce. AR can be used to provide customers with a more immersive shopping experience, such as being able to see how products would look in their homes before making a purchase.

Omnichannel commerce is an exciting and rapidly evolving area of eCommerce. By staying up-to-date on the latest trends, companies can ensure that they are providing the best possible experience for their customers.

Expero Omnichannel platform is designed specifically for retail. Rather than generic software borrowed from another industry, it is designed and engineered in-house. Our full-service offering includes software, hosting, implementation, and ongoing support and management for omnichannel success. With the experro, you can take your omnichannel operations to the next level, increasing customer satisfaction, and business success.

Priya Zala
Priya Zala
Content Writer @ Experro

Through her writing, she has a lovely way of capturing users' pain points and delivering solution-oriented content. Her writing is sure to captivate readers and leave them with a lasting impression. When not crafting content, Priya enjoys getting lost in a good work of fiction, which soothes her soul.

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