How to Compete with Amazon? Tips to Outsmart eCommerce Giant

What can you do to compete with Amazon marketplace?

It’s an eCommerce giant and you have got to become another one to compete with it.

Its huge product range, fast delivery options, and easy online shopping experience make it a tough competitor.

This blog will explore whether competing with Amazon business model is possible, the importance of choosing the right commerce platform, and the challenges retailers might face.

By understanding these elements, you can better position your business to compete effectively.

Before answering the question ‘how to compete with Amazon marketplace?’ let's first determine ‘Can any firm beat amazon in the marketplace?’ in the next section.

Can Any Firm Beat Amazon in the B2C Marketplace?

YES! 

Competing against Amazon is no small feat. However, it is not completely impossible. 

Amazon is a B2C marketplace platform that excels due to its scale, efficiency, and customer loyalty. 

To compete as a marketplace owner, you need to focus on their unique strengths. With the right strategies and tools, achieving success and growth is possible.

Specializing in niche markets can deliver a competitive edge. Another way is offering personalization at scale for better customer experiences that Amazon cannot match.

What Are the Challenges in Competing With Amazon?

Entrepreneurs often ask - How to beat Amazon in eCommerce?

There are too many ways to compete with Amazon, but it presents several eCommerce challenges. Tackling these obstacles is the first step in implementing effective strategies to overcome them.

1. Balancing Sustainability with Cost

Achieving sustainability can be expensive. Marketplace owners need to invest in eco-friendly practices. This includes sourcing sustainable materials and reducing waste.

While these efforts attract eco-conscious customers, they can strain budgets. This can pose a challenge for marketplace owners aiming to balance sustainability and profitability.

Finding suppliers who offer sustainable options at reasonable prices is crucial. Efficient resource management can also help in minimizing costs. 

2. Managing Delivery Innovations

Amazon sets high standards for delivery, making fast and reliable shipping a major customer expectation. To compete, brands must innovate their delivery processes.

This can include offering same-day or next-day delivery. Partnering with local delivery services can enhance efficiency.

Utilizing technology for real-time tracking can improve customer satisfaction. However, these innovations require investment in tools and technology. 

3. Differentiating Brand Story Authentically

Building a strong, authentic brand story that fosters an emotional connection with customers is challenging. However, crafting and maintaining this story requires consistency.

Your brand management and mission should resonate in every customer interaction. This involves training staff and aligning marketing efforts.

Authentic storytelling builds trust and loyalty, making it a vital component in competing with Amazon.

4. Selecting and Implementing the Right Software

The right software can optimize your B2C online store operations, enhancing efficiency and providing a better customer experience. However, selecting the right one can be challenging.

It requires an understanding of your specific needs and the software's capabilities. Implementation can also be difficult, involving training and integration with existing systems.

Investing in the right software pays off by streamlining operations and improving performance.

Understanding all the above-mentioned challenges and preparing to tackle them can position your business to compete effectively with Amazon. With strategic planning and the right tools, success is within reach.

How to Compete With Amazon in the eCommerce Industry? [Strategies]

Competing with Amazon in eCommerce industry is no small feat, but with the right tips and tricks, it is achievable.

Here you go!

Let’s learn - “What are the problems that Amazon has?” and “How to enhance your competitive edge with Amazon shortcomings?” 

1. Enhance Product Discovery with AI-Powered Search

Improving product discovery is crucial to keep customers engaged on your site. Leveraging AI-powered search helps users find what they need quickly and accurately.

AI search adapts to customer behaviors, providing personalized services. This means better user experiences and higher conversion rates.

By implementing this technology, smaller businesses can compete with Amazon's sophisticated search capabilities, driving customer satisfaction and loyalty.

2. Tailor Offerings with Advanced Merchandising in Your Online Store

Advanced eCommerce merchandising allows retailers to present the right product category to the right customers based on their search queries.

Use data analytics for customer acquisition and to understand preferences and buying behaviors. Tailor your offerings to meet these demands, creating personalized shopping experiences.

Amazon's differentiation strategy sets it apart from other marketplaces, so careful planning is essential to effectively compete with the platform.

3. Foster Direct Engagement and Strong Customer Relationships

Building strong customer relationships is a significant competitive advantage. Engage directly with your loyal shoppers through personalized service and communications, loyalty programs, and exceptional customer service.

89% of consumers are more likely to make repeat purchases only after experiencing good customer service.

Unlike Amazon, smaller businesses can offer a more personalized touch, fostering loyalty and repeat business.

Direct engagement also provides valuable insights into customer needs and preferences, allowing continuous improvement and better service.

4. Leverage Data Analytics for Customer Insights

eCommerce data analytics is essential for understanding and anticipating customer needs. Use analytics to track customer behavior, preferences, and trends.

This information can guide your marketing strategies, product development, and customer service improvements. By leveraging data, you can make informed decisions that enhance customer satisfaction and drive sales.

This approach helps smaller businesses compete with Amazon's data-driven strategies.

5. Provide Variety of Delivery Options

Offering unique delivery options can set you apart from Amazon. Consider same-day delivery, eco-friendly packaging, or subscription-based delivery services.

These options cater to specific customer needs and preferences, providing a competitive edge.

Efficient and innovative delivery solutions can improve customer satisfaction and loyalty, making your online store more attractive to potential buyers.

How Can Experro Help You Compete With Amazon?

Experro offers a suite of features designed to help brands compete with Amazon-like giant eStore. Our platform ensures your website runs efficiently, reducing load times and improving shopping experience.

Experro's powerful eCommerce website builder enables you to create a professional, high-performing eCommerce site with ease.

Our intuitive features allow you to design and customize your site, ensuring it meets your specific needs and provides an exceptional user experience.

Its advanced features and values are:

• AI-powered search intelligence
• eCommerce merchandising
• Drag and drop features 
• Flexibility & Scalability
• Speed & Performance
• Personalization at scale & much more.

Additionally, you can utilize some widgets the platform provides to build an eCommerce website: 

1. Recommended For You

This widget suggests products based on the user's previous purchases or browsing history, enhancing personalization and increasing the sales possibility.

2. Pick-up Where You Left Off

This widget allows users to resume their shopping experience from where they last left off, improving user convenience and engagement.

3. Inspired By Your Browsing History

This widget displays products similar to those the user has viewed before, leveraging their browsing behavior to provide relevant suggestions.

4. Query Based

This widget shows products or content based on specific user queries or search terms, ensuring relevant results and enhancing the shopping experience.

5. Frequently Bought Together

This widget highlights products that are often purchased together, encouraging users to buy complementary items and increasing the average order value.

6. Frequently Viewed Together

This widget shows products that are commonly viewed together, providing insights into popular combinations and influencing purchase decisions.

For example, a necklace frequently viewed with matching earrings can encourage customers to buy both items.

7. Similar Products

This widget suggests products that are similar to the ones the user is currently viewing, offering alternatives and helping to keep the user engaged. 

For example, if a user is looking at a gold necklace, the widget might suggest other gold necklaces and chains with different designs.

8. Popular Products

This widget displays products that are trending or most purchased on your site, leveraging social proof to drive sales.

9. Hot New Releases

This widget showcases the latest products added to your catalog, keeping customers informed about new arrivals and enticing them to explore.

10. Best Seller

This widget highlights top-selling products, using the popularity of these items to encourage more sales through social proof.

11. Recently Purchased

This widget shows items that other customers have recently bought, fostering a sense of urgency and trust through real-time updates.

12. Recently Viewed

This widget lists products that the user has recently looked at, making it easy for them to revisit and potentially purchase these items. 

Conclusion

Competing with Amazon in the eCommerce industry is challenging but possible with the right strategies.

Enhancing product discovery, tailoring product recommendations, fostering direct engagement, leveraging data analytics are a few of the many things that you can manage easily with Experro.

Experro can assist by providing tools and solutions that streamline these processes, helping you stand out in the marketplace.

By adopting these strategies, businesses can improve customer satisfaction, drive sales, and build a loyal customer base, effectively competing with Amazon.

Stay tuned to learn more or connect with our experts.